Now Playing

Four Emerging Brands That Are One-Upping Everyday Basics

From simple leather slip-ons in candy colors to Pima cotton tees in hard-to-find sizes, these designers are finding their niche.



(1 of 4)

And Comfort.

(2 of 4)

Tina Frey Designs.

Photo: Tina Frey Designs

(3 of 4)

Most Modest.

(4 of 4)

Inclusive Minimalism
Oakland designer Shayla Dopp is the new footwear maven to watch. Her line of candy-colored, low-slung leather heels is manufactured at Dopp’s Los Angeles factory and is eye-catchingly whimsical without being too wild. The solid-wood heels range in shape from subtle cylinders to playful circles and squares, but all are low enough to please any pavement-pounding city girl. Shoppers can pair their preferred style with colors including fern green, rosy tulip, and shimmering moon, the latter shade reminiscent of a retro space suit’s glittering silver. 

Material Girl
A new line of ultrasoft tees, crisp white button-down shirts, and simple apron dresses may not seem groundbreaking at first blush. But anyone over size 10 who has ever tried to shop for high-quality basics will tell you that it’s a long-awaited lifeboat floating in a sea of polyester. San Francisco’s Karine Hsu launched And Comfort earlier this year to offer well-crafted women’s staples in sizes 10 through 28. Through August 18, you can play dress-up in the pieces during And Comfort’s run at Batch. 1648 Pacific Ave. 

Out of This World
Amid a stretch of gritty warehouses in the Bayview, cool hunters will now find a design destination—they just need to look for the solid-black paint job. The 7,500-square-foot studio and showroom is the new creative headquarters of Tina Frey Designs. In addition to Frey’s latest line—resin platters, plates, cups, and vessels—shoppers can admire the stunning space, designed by architect George Bradley and featuring a modern loft, Vitsœ shelving, and statement lights by Serge Mouille. 1485 Bancroft Ave.

Plugged In
The San Francisco design firm Most Modest made a name for itself by reimagining (often unsightly) everyday essentials, including desk organizers and device-charging stations. Its latest line stays true to the brand's roots while branching out. The Nico—Most Modest's signature wood-framed power strip—goes vertical with a power-coated steel stand ($195).


Originally published in the August issue of San Francisco

Have feedback? Email us at
Email Erin Feher at
Follow us on Twitter
Follow Erin Feher on Twitter at